Funnels, cohorts, and retention for links

A click total is a single number pretending to be the whole story. It can't tell you where people drop off, whether the visitors you earned in March still care in April, or which acquisition week produced customers who stuck around. To answer those questions you need three lenses that most link tools never offer: funnels, cohorts, and retention.

Funnels: where the journey breaks

A funnel lays out the steps you expect a visitor to take — click, landing page, signup, purchase — and shows how many make it through each one. The value isn't the top-line conversion rate; it's the specific step where people leak out. A funnel turns a vague "our conversion is low" into a precise "we lose 60% between the landing page and the signup form," which is a problem you can actually fix.

Because TRIMS sees the click and, through server-side conversions, the outcome, it can assemble that funnel without you stitching together three different tools. You define the steps; we show you the shape.

Cohorts: compare like with like

Not all traffic is created equal, and lumping it together hides that. Cohorts group visitors by something meaningful — the week they arrived, the campaign that referred them, their country — and then compare those groups on equal footing. A cohort view answers questions a total never can: did the visitors from last month's newsletter behave differently from this month's paid push?

• Group by acquisition week, campaign, channel, or geography
• Compare conversion and engagement across groups fairly
• Spot which sources produce quality, not just volume
• Catch a campaign that's cheap on clicks but expensive on results

Retention: who actually comes back

For anything with repeat value, the first visit is only the beginning. Retention tracking follows a cohort over time and shows what fraction returns in the following days and weeks. A campaign that drives a huge spike and then flatlines is a very different investment from one with a smaller spike and a long, healthy tail — and only a retention curve makes that difference visible.

Totals tell you what happened. Funnels, cohorts, and retention tell you why — and what to do next.

Together these three views turn a pile of clicks into a story with a beginning, a middle, and an end. You stop guessing where the problem is and start seeing it. All three are available on paid plans and sit alongside conversion attribution, so the same data that reports revenue also explains the behaviour behind it.