Attribute real revenue to every link you share

Clicks are a vanity metric until you can tie them to money. Plenty of links get clicked; the question that actually matters to a business is which of those clicks turned into a signup, a purchase, or a booked call — and how much that was worth. Answering it has historically been fragile, because the browser-based tracking most tools rely on is quietly falling apart.

Ad blockers strip pixels. Browsers cap cookie lifetimes to a handful of days. Privacy features drop the referrer. The result is that a meaningful slice of your conversions never get counted, and the ones that do are attributed to the wrong place. If you're making budget decisions on that data, you're steering with a foggy windshield.

Why server-side changes everything

Instead of asking the browser to phone home, TRIMS lets your server report conversions directly to our API. When someone completes a purchase, your backend sends us an event with the click identifier we handed you at redirect time. Because the report comes from your infrastructure rather than the visitor's browser, ad blockers and cookie limits simply don't apply.

That single change dramatically improves accuracy. The conversions you'd otherwise lose to blockers get counted, and because you're sending the data, you control exactly what a conversion means and what it's worth.

How the attribution flows

• A visitor clicks your short link and we attach a click identifier
• They land on your site and browse as normal
• When they convert, your server posts the event with that identifier and a value
• TRIMS ties the revenue back to the exact link, campaign, and channel

From there, your analytics stop being about clicks and start being about outcomes. You can see cost per conversion by campaign, revenue by channel, and which specific links are pulling their weight. The links that look busy but convert nobody become obvious, and so do the quiet ones that punch above their traffic.

The moment a link reports revenue instead of clicks, every marketing conversation gets shorter and sharper.

Built for real funnels

Conversions aren't a single event, so we don't treat them as one. You can report multiple conversion types — a lead, a trial, a paid plan — and assign each a value. That lets you follow a visitor through the whole funnel rather than declaring victory at the first form fill, and it makes the revenue picture match the way your business actually earns.

Attribution is available on paid plans and pairs naturally with funnels and cohorts. Once your links report money, the rest of the analytics stop being interesting trivia and start being the numbers you plan around.